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L’Occitane and Invodo: More Than Skin Deep
For a brand like L’Occitane en Provence, it’s important that your videos – and all your marketing – be beautiful. Beauty based on natural and organic ingredients is at the core of the brand, after all....
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24 Hours at Shop.org’s 2012 Annual Summit
The Shop.org Annual Summit is the most important event of the year for online (and, increasingly, multichannel) retailers. It’s the place to spot emerging retail trends first, and is a whirlwind of...
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Talking Return on Video Production with Dell’s Creighton Yost
If anyone knows what an enterprise-level video program looks like, it’s Creighton Yost, Senior Global Program Manager for Video at Dell. Creighton’s involved in every aspect of video for Dell:...
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The Sports Authority Wins Retail Touchpoints Customer Engagement Award
Retail Touchpoints recently recognized Invodo client The Sports Authority with a 2012 Customer Engagement Award in the Video category. The Sports Authority teamed with Invodo to create 120 videos...
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Mobile Video Increases 164% for Cyber Monday
With many retailers extending Black Friday and Cyber Monday hours this year, there’s been even more focus than usual on the results. Those results are mostly up and to the right. The NRF reports that...
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What Youtube’s Recent Moves Mean for Retailers and Brands
Erika Morphy of Forbes recently asked our opinion on YouTube’s redesign. In answering her questions, it occurred to me that there’s always been confusion around how a retailer can best use YouTube, and...
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Dickies and Invodo: No-Nonsense Quality
For a brand like Dickies, it’s important that videos are straight forward and bring to life the value and quality of the products. Invodo’s production team stepped up to the challenge. [raw] [/raw]...
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The Big Picture on Video Thumbnail Optimization
An often-overlooked element of Video SEO is the impact of thumbnails. A thumbnail that drives more clicks and views drives higher search rankings. As ReelSEO observed years ago, “a compelling video...
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Notes From MediaPost’s Video Insider Summit
MediaPost’s Video Insider Summit last week brought together brands, advertisers, journalists, and agencies to discuss one topic: how is rapid adoption of online video changing the media landscape? The...
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YouTube and Go Go Shoppable Video Gadgets
YouTube recently added a “channel gadget” to make a brand’s YouTube video channel shoppable, based on technology brought by Google’s acquisition of Channel Intelligence. It’s a nice approach, as...
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Video at the Corner of Instagram and Vine
Today Instagram, Facebook’s insanely popular photo-sharing app, launched a video feature. It’s a clear response to Vine’s growing popularity (in June, more Vines than Instagrams were shared on Twitter,...
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Video is a Top Retailer Priority Says SORO Report
Shop.org’s 2013 State of Retailing Online (SORO) report was published on Tuesday. It’s one of the most authoritative and eagerly anticipated reports of each year, surveying the Shop.org online retail...
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Invodo Ranked One of Austin’s Fast (and Furious) 50!
The Austin Business Journal recently released their ‘Fast 50′ list of the Austin area’s fastest-growing companies, and we’re honored that Invodo has made the list. In order to qualify for the Fast 50,...
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Bringing Email to Life with Video: Six Questions
Video is a powerful visual commerce tool, and you can increase the ROI from your video program by using your video assets across multiple customer touchpoints. How can you most effectively deliver a...
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Ten Lessons from Silverpop’s Digital Marketing University NYC
For digital marketers trying to improve their game, there was no better place to be this week than Silverpop’s Digital Marketing University in New York City. We had a great view of the city and several...
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Cyber Monday Video Shopping Breaks Records, Sets Stage for Omnichannel Weekend
With Black Friday and Cyber Monday behind us, we’re digging through a wealth of video data from Invodo’s client base of major retailers and brands including Verizon Wireless, Academy, Toys R Us, Sports...
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Verizon Wireless and Invodo in Internet Retailer
Joan Pagliocco of Invodo client Verizon Wireless was quoted extensively in a recent Internet Retailer article by Amy Dustos, “Viva la Video.” According to Pagliocco, “People who see a video are far...
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Insights from eTail West and SXSW Interactive
The first week of March has been an amazing time for the Invodo team with eTail West, South by Southwest Interactive, and our inaugural Client Advisory Board meeting – all packed into one week! The...
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Video Platform Security and the Heartbleed Bug
If you follow Internet security issues, you’ve probably heard of the “Heartbleed Bug”, a major vulnerability that has security professionals scrambling. It’s become major news in outlets from...
View ArticleInvodo and IBM Discuss Customer Needs
Sandy Carter, IBM’s General Manager for Ecosystem Development and a Social Business Evangelist, was in town recently for South by Southwest Interactive. She took a few minutes to sit down with Eric...
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